Posted on September 16, 2013

Fresno: PG&E, Red Cross Team to Promote Emergency Preparedness

FRESNO — PG&E and the American Red Cross provided critical information on safety and emergency preparedness at A Taste of River Park in Fresno, an annual event attended by 1,400 people this past weekend.

The venue on Saturday (Sept. 14) also provided the perfect setting for PG&E to present its $175,000 contribution to the American Red Cross Central Valley chapter. The funding is being used to support the Prepare Central Valley Campaign that stresses the importance of preparing for an emergency.

A Taste of River Park is a popular event that offers food from the River Park Shopping Center’s finest restaurants, Central Valley wines along with live entertainment and a fashion show. The American Red Cross Central Valley was this year’s beneficiary of the annual fundraiser.

The theme of this year’s Taste of River Park event was The California Lifestyle and highlighted the state’s most popular regions ranging from beaches to the wine region.

PG&E and Red Cross co-sponsored the Emergency Preparedness Pavilion where they shared information with attendees. The pavilion was located in the “Hollywood” section of the event and featured a photo booth, complete with red carpet and Oscar award statues. The photo op area — with a backdrop featuring the PG&E and Red Cross logos — was a popular attraction with a line that last well after the event ended.

During the evening, PG&E’s Jeanette Ishii, government relations representative, presented the utility’s $175,000 contribution to Ellen Knapp, regional CEO for the American Red Cross Central Valley chapter, and Robert Clegg, the chapter’s board chair. Also on hand was Henry Perea, chairman of the Fresno County Board of Supervisors.

More than 20 PG&E employees volunteered their time staffing the PG&E booth and vendor/guest entrances of the event.

PG&E and the American Red Cross are ongoing partners in emergency preparedness and have joined forces on the Red Cross Ready Neighborhoods campaign for which the utility has contributed $2.5 million.

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