SANTA MARIA – PG&E presented a $50,000 donation on Sunday (Nov. 3) to the American Red Cross to help residents of San Luis Obispo and Santa Barbara counties better prepare for disasters.
The ceremonial check presentation took place at Santa Maria’s Dia de Los Muertos (Spanish for Day of the Dead) festivities at the Veteran’s Memorial Building. The Mexican tradition celebrates and remembers those who have died.
PG&E and the Red Cross had a booth where residents were given information stressing the importance of having an emergency disaster plan. PG&E volunteers also handed out children’s coloring books and provided information (in English and Spanish) on how to save money on utility bills. The event attracted about 2,500 people. (KCOY covered the story.)
“The Dia de Los Muertos event was the perfect place to reach out to the Hispanic community and educate them about emergency preparedness,” said PG&E’s Lindsey Miller, community relations representative in San Luis Obispo.
In 2012, PG&E announced a $2.5 million initiative to provide residents and communities with emergency preparedness training and education to help build safer communities in California as part of Ready Neighborhoods initiative. In October, the two announced an important milestone was reached with 700,000 residents educated or engaged through the initiative.