By Tony Khing
PG&E helped usher in the Lunar New Year with a focus on safety through various events and activities throughout the San Francisco Bay Area and Sacramento.
The company helped celebrate the Year of the Horse at the Southwest Airlines Lunar New Year Parade in San Francisco and through radio and print ads in the Bay Area and Sacramento.
“The Lunar New Year is a special time,” said Fong Wan, senior vice president of energy procurement and a co-executive sponsor of PG&E’s InspirAsian Employee Resource Group. “It’s a time of celebrating, eating, renewal and giving thanks. PG&E is honored to join Asian-American communities to celebrate the Year of the Horse. We’re also excited to have this opportunity to remind Asian Americans about the importance of being safe and what we’re doing to bring reliable and affordable energy to everyone.”
On Saturday (Feb. 15), a PG&E hybrid truck pulled the Wah Mei School float at the Lunar New Year Parade through downtown San Francisco. More than 20 PG&E employees, many representing InspirAsian, and their families walked alongside the float.
“The Lunar New Year Parade involves people from the areas we serve,” said Waylon Pon, a PG&E customer relationship manager who covers San Francisco. “When we volunteer for events like this, it helps me learn more about the community and helps people put a face to PG&E. It allows people to see PG&E is more than just the linemen and gas service representatives. Our participation reflects PG&E’s very diverse workforce and tells our customers that real people are behind our company.”
Before walking in front of the hundreds of thousands of parade watchers, volunteers handed out 5,000 red envelopes to the crowd. Chinese custom calls for distributing red envelopes filled with lucky money during holidays or special occasions. But in this instance, the envelopes contained safety messages reminding people to call 811 before doing any digging under or near power poles.
During the month-long Lunar New Year celebration in February, PG&E print advertising will appear in major Asian American publications such as Sing Tao Daily and Bao Cali Today. The ads remind readers PG&E has served California’s Asian-American community for more than a century and that the company’s “unchanged commitment” is to provide everyone with safe, reliable and affordable energy.
PG&E is complementing the print advertising with 30-second advertising spots on Bay Area Chinese and Vietnamese language radio stations. The ads focus on energy-efficient rebate programs and reminders to make sure that trees aren’t too close to power lines. The ads are voiced in those languages by PG&E Director of Corporate Real Estate Helen Vu, Director of Integrated Talent Management Yonnie Leung and Senior Director of Electric Systems Planning and Reliability Manho Yeung.
Email Tony Khing at email@example.com.