Overview

NEXT100 provides an in-depth look at the intersection of the clean energy business and the environment. It focuses on trends in green technology, policy and the Earth’s climate that will most impact the energy industry and our customers over the next 100 years–PG&E’s second century in operation.

NEXT100 is written and edited by Jonathan Marshall, with contributions from colleagues at PG&E. Postings on NEXT100 represent the opinions of the authors and do not necessarily reflect the official position of PG&E.

 January 29, 2010
PG&E: The Sustainable Utility

Everyone knows that “sustainable” is good, but what exactly is it? Corporate Knights, a Canadian-based magazine for “clean capitalism,” has come up with a comprehensive definition.

 January 29, 2010
PG&E Signs on for Wind Power and Wildlife Protection

PG&E has become the first utility to join the American Wind Wildlife Institute (AWWI), a national organization committed to peaceful coexistence between wind energy and wildlife.

 January 27, 2010
California Wind Power in the Doldrums

The U.S. wind industry hurtled forward at gail force last year, flying in the face of of the nation’s deep recession. But California, once the leader in wind energy, seemed caught in the doldrums.

 January 26, 2010
How to Promote Clean Energy Innovation

Clean energy enjoys huge political support. Climate change legislation, by contrast, is on life support.

 January 25, 2010
Winter Storms: Looking on the Bright Side

Here at PG&E, we (like most Californians) have a love-hate attitude toward the rain. Like bitter medicine, it’s not enjoyable in the moment, but deep down we know it’s good for us.

"PG&E" refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation.
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