NEXT100 provides an in-depth look at the intersection of the clean energy business and the environment. It focuses on trends in green technology, policy and the Earth’s climate that will most impact the energy industry and our customers over the next 100 years–PG&E’s second century in operation.
NEXT100 is written and edited by Jonathan Marshall, with contributions from colleagues at PG&E. Postings on NEXT100 represent the opinions of the authors and do not necessarily reflect the official position of PG&E.
Geothermal Part 1: Time to Tap California’s Potential?
Citing a new report, Jonathan Marshall writes that one of California’s oldest sources of renewable energy — geothermal — may be ripe for expansion to meet the state’s ambitious greenhouse gas reduction goals
The Case for “Picking Winners”
As Jonathan Marshall writes in his NEXT100 blog, a University of California energy economist strongly endorses the concept of the government subsidizing not only basic science research — a “no brainer” accepted by nearly all innovation scholars — but also some downstream development and deployment of new technology,
The Puzzling Psychology of Climate Change Denial
Working with supercomputers, satellites and Earth sensors, scientists are steadily cracking the secrets of global warming. But so far, as Jonathan Marshall writes in his NEXT100 blog, they’ve barely begun to understand the biggest puzzle of all: the psychology of climate change denial.
Truck Makers Go on a Diet for Fuel Efficiency
With tougher fuel economy standards coming for medium- and heavy-duty trucks, companies are starting to unveil some innovative designs, writes Jonathan Marshall in his NEXT100 blog.
PG&E Keeps an Eye Out for California Mega-Storms
Rain and snow will help alleviate California’s drought. But, as Jonathan Marshall notes in his Next100 blog, a century and a half ago, California’s farmer and ranchers were likewise “praying for rain after two exceptionally dry decades.” Unfortunately, their prayers were answered with rains of Biblical proportions, which led to the worst flooding in California’s history.