NEXT100 provides an in-depth look at the intersection of the clean energy business and the environment. It focuses on trends in green technology, policy and the Earth’s climate that will most impact the energy industry and our customers over the next 100 years–PG&E’s second century in operation.

NEXT100 is written and edited by Jonathan Marshall, with contributions from colleagues at PG&E. Postings on NEXT100 represent the opinions of the authors and do not necessarily reflect the official position of PG&E.

How NASA May Help PG&E Measure the Snowpack

Measuring snowpack is vitally important to California. That’s why the new Airborne Snow Observatory, a collaboration of NASA and the state Department of Water Resource that uses weekly flights and remote sensing to measure snow depth and density, is of interest, writes Jonathan Marshall in his NEXT100 blog. PG&E, which has helped measure the snowpack for decades, is watching this aerial technology.

Light Up the New Year with Energy-Efficient Bulbs

Starting on Jan. 1, the manufacture or importation of inefficient 40- and 60-watt incandescent light bulbs has been halted. But, as Jonathan Marshall writes in his NEXT100 blog, more efficient incandescents, CFLs and LEDs are available. They use less energy and pay for themselves in short order.

California Reaps the Energy Efficiency Dividend

What’s the cheapest source of electricity? Almost always it’s the kilowatt-hour of energy you save through better efficiency rather than buy. For Californians, the value of that lesson has been proven time and again over the past 40 years.

America’s Vehicles Are Going Farther on Less Gas

New vehicles in 2012 achieved an average 23.6 miles per gallon, 1.2 miles better than the previous year. Even so, automakers still have a long way to go to meet the federal standard of 54.5 mph by 2025.

Six-Cent Gasoline is a Fool’s Bargain

Major petroleum-producing countries around the world spend billions of dollars — and deplete their own oil reserves — to subsidize consumption of gasoline and diesel fuel. As Jonathan Marshall writes in his NEXT100 blog, a recent study by an economist at the UC Berkeley Haas School of Business calculates the total subsidy for those transportation fuels at $110 billion last year.

"PG&E" refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation.
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