NEXT100 provides an in-depth look at the intersection of the clean energy business and the environment. It focuses on trends in green technology, policy and the Earth’s climate that will most impact the energy industry and our customers over the next 100 years–PG&E’s second century in operation.

NEXT100 is written and edited by Jonathan Marshall, with contributions from colleagues at PG&E. Postings on NEXT100 represent the opinions of the authors and do not necessarily reflect the official position of PG&E.

The Puzzling Psychology of Climate Change Denial

Working with supercomputers, satellites and Earth sensors, scientists are steadily cracking the secrets of global warming. But so far, as Jonathan Marshall writes in his NEXT100 blog, they’ve barely begun to understand the biggest puzzle of all: the psychology of climate change denial.

Truck Makers Go on a Diet for Fuel Efficiency

With tougher fuel economy standards coming for medium- and heavy-duty trucks, companies are starting to unveil some innovative designs, writes Jonathan Marshall in his NEXT100 blog.

PG&E Keeps an Eye Out for California Mega-Storms

Rain and snow will help alleviate California’s drought. But, as Jonathan Marshall notes in his Next100 blog, a century and a half ago, California’s farmer and ranchers were likewise “praying for rain after two exceptionally dry decades.” Unfortunately, their prayers were answered with rains of Biblical proportions, which led to the worst flooding in California’s history.

Paper or Plastic — Turning Bags into Fuel

Jonathan Marshall writes in his NEXT100 blog that plastic bags, which are made from petroleum, can be converted back into surprisingly good transportation fuel, according to a new research.

How PG&E Met the Challenge of Electric Vehicles

As more pure electrics and plug-in hybrids hit the roads, PG&E has been paying close attention to the adequacy of local infrastructure in EV-friendly neighborhoods. Also, as Jonathan Marshall writes in his NEXT100 blog, PG&E and other utilities have created special rate plans to incent owners to charge at night, when circuits have plenty of excess capacity.

"PG&E" refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation.
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